Social media is one of the most popular marketing methods these days. But is digital marketing the only way you can promote your clothing brand? However, in a fast-growing industry such as fashion, you will
Social media is one of the most popular marketing methods these days. But is digital marketing the only way you can promote your clothing brand? However, in a fast-growing industry such as fashion, you will need to think of many creative and innovative ways to rise above the competition.
Because your competition is not just the other brands that are out there, but also other marketing campaigns that are there on every social media and digital platforms. So how to be unique and stand out among all these brands and campaigns? Take a look at the following traditional marketing methods that can help you to create creative advertisements and reach larger audiences.
Flyers and Brochures
Never underestimate the power of handouts. Especially for something such as a fashion brand, you have the chance to create the most creative flyers and handouts that can attract customers. With fashion being an industry that rely a lot on images, colours and patterns, all you need to do is include the images of your products, rather than having lengthy descriptions of the benefits of your brand.
People are more likely to give attention to images rather than letters. So, show instead of telling. Let your audience see why they should choose your brand. Depending on the age group you are targeting you can decide where to distribute the flyers – near schools, colleges, bust stops etc.
Billboards are out of fashion? Think again. There is nothing more perfect than billboard advertising if you really want to show something to an audience and make sure they never get to escape away from your advertisement. Place the billboard at a busy city or a densely populated area and everyone who passes it will see it. There are no limits to your audience either.
From school children to those who goes to work to elderly people who passes the advertisement will see it. An outdoor billboard will catches the eye of anyone whether they are walking, driving or waiting in the traffic.
Street furniture advertising or out-of-home advertising refers to marketing that is done by using street furniture. This is done by positioning the advertisement in various street furniture from public benches to bus stops. You can do this simply by adding your brand colours to a street furniture item or having digital posters displayed at places where people tend to gather such as bus stands or bus stops.
The advantage of street furniture advertising is that it provides eye-level viewing to the pedestrians allowing them to witness the advertisement involuntarily. Just like billboards, it becomes harder to escape when it is displayed in public places.
Local Fashion Show
What better way to promote a fashion brand than using a fashion show? You can organise a very simple and small-scale fashion show to display the clothing items of your brand. You don’t have to spend too much on this either. Just because it is a fashion show it does not mean you have to go over the top. Just pick a good place at your local mall (or even inside your shop is fine) get the permission of the venue administration and choose a day where many of the public gathers such as a Sunday or a public holiday. A local fashion show is also a good opportunity for you to interact with potential customers and build their trust and loyalty.
There are so many ways you can advertise without social media. When social media advertising gets too competitive, you can always rely on these traditional yet innovative methods.