Retailers have been using this marketing tactic for several years, considering their effectiveness in bringing results. Retail stores request agencies to send out mystery shoppers in order to gather information about service quality offerings at
Retailers have been using this marketing tactic for several years, considering their effectiveness in bringing results. Retail stores request agencies to send out mystery shoppers in order to gather information about service quality offerings at their own stores. There are many benefits that can come around from hiring a disguised shopper to improve your retail store experience that you provide for your customers. Some of them are as follows.
Honest Feedback On Customer Experience
By sending a professional shopper to experience the store quality, you as the retailer would be able to get an honest opinion about their customer experience at your store. Even though there are many rating techniques used to analyze the customer experience, most of them may not be accurate as they can be directed towards first-time customers, or some consumers do not even pay attention to the questions they answer during that procedure. With a mystery shopper, they are capable of mentioning exactly what has been experienced at the store.
Feedback On Store Facilities
Generally, store facility related questions are rarely asked during the rating procedure. But a mystery shopper is trained to have an eye out for any mistakes and discomfort seen in the store regarding the layout and would report back to the agency on this regard. A mystery shopper keeps their eyes open for anything and everything which would need to be improved in your store, it can even be regarding closing the storeroom door at all times.
Feedback On Staff Service
Usually, a store is unaware of being visited by a mystery shopper, this causes for them to behave in their most natural of ways. A mystery shopper is said to have an eye for detail in every aspect. So they will also notice if an employee is being impolite and rude, and directly report back to the agency recommending training and motivation to be given to the members of staff.
Feedback On Competitors
Mystery shoppers can also be sent to evaluate the competitor efforts in marketing something new as against the main retail store’s marketing efforts. Since a mystery shopper cannot be identified by anyone easily, they are able to visit both outlets and make a comparative statement regarding both.
Customer Retention Observations
If a mystery shopper is in your store when he or she observes the dissatisfaction of another customer caused by an element within the store, that would also be evaluated as an area of improvement for the retailer given that they have inefficient customer retention practices. Similar to the many stated above, there are several other benefits that can be brought to a retail store by hiring a mystery shopper to analyze their store experiences. Through mystery shopping, all opportunities of improvement can be identified and improved accordingly. Therefore, by realizing the many advantages that can come along by using this marketing effort, contact the closest agency who can provide you with the best mystery shopper for your fulfillment of needs.